Designing a Service

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17
Aug

This course examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed.

It looks at designing the physical aspects of your service, before moving onto the management of integrated marketing communications.

The management of different aspects of your service business are also examined for resource policies for service personnel to managing channel conflicts and service recovery in relation to service management

This course will be of interest to anyone who owns, or wants to establish, a service business.

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