MARKETING

Marketing Management – The Marketing Research Process teaches you about about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions. The course…

This course will introduce you to the main concepts of services marketing. In particular, it will define exactly what is meant by the term ‘service’, and look at the characteristics of a service. It further…

This course examines the service process, and how to design a successful service. The importance of developing your service personnel, and educating your customers is discussed. It looks at designing the physical aspects of your…

Learn about the marketing process and how organizations conduct marketing by studying the course Introduction to Marketing Management. Effective marketing is essential in order for a business to be successful so it is important to…

This course is presented by professional marketer Kate Rodan, co-founder of Proactive Solution, a health-science company dedicated to researching and developing products for dermatological and skincare problems. In this course, she talks about how the…

Yahoo is a very popular Web site but, with strong competition for products and services coming from others like Google and Facebook, Yahoo as an organisation faces severe challenges in being more competitive in the…

AgraQuest is a company which developed a groundbreaking bio-pesticide that changed the way food is cultivated using pesticides and was a revolution in growing safer food for consumers. In this course Pam Marrone, founder of…

Google Analytics is a free software application available from Google that helps run websites more effectively and efficiently. It shows how visitors find and use websites so that informed website design and content decisions can…

This follow-on course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web…

Gain a broad overview of marketing and marketing management by studying the course Diploma in Marketing Management. It also discusses ways to capture marketing insights in order to aid marketers in making decisions about their…